About Beeline

Strategy first, and
real humans behind it.

We're a small, strategy-first team in Geelong and the Surf Coast, handling social media, paid ads and video. No AI-in-a-box, no faceless account managers, just real people with real marketing experience who genuinely care how your business does.

Laura, founder of Beeline, on a shoot
Meet the founder

Hey, I'm Laura.

I film for a living, and I've built Beeline so good marketing and great content come from the same place.

I hold a first-class degree in Media Production and Technology, and I learned my craft alongside the camera crews and producers behind shows like Top Gear and the BBC, filming documentaries around the world. That production background now sits behind a strategy-led company, right here on the Surf Coast.

When you work with Beeline, you work directly with the person doing the work. No juniors, no hand-offs, no being passed around. I take the time to understand your business, I'm honest when something isn't working, and I treat your budget like it's my own.

Laura, Founder
Laura at Barwon Heads with her fiancee Emily and their dog Lily
Off the clock at Barwon Heads with my fiancée Emily and Lily.
Real work, real people

A look behind the scenes.

Laura filming with cyclist Cadel Evans
Setting up the camera for a shoot
On set with a client
On location filming in Geelong
How we work

Plan. Create. Perform.

01

Plan

We start with clarity: who you're talking to, what to say, and why. Every post and every dollar gets a reason behind it.

02

Create

We make content designed to reach the right people and speak to them, not just fill a feed for the sake of it.

03

Perform

We track what actually matters, real enquiries and results, and refine as we go, measured against your goals.

The story behind the name

Why a bee?

I'm originally from Manchester, and I moved to Australia in 2018. If you know Manchester, you'll have seen the worker bee everywhere: on the bins, the buildings, the murals, even people's tattoos. It's the city's symbol, and it stands for something I care about a lot, working hard, and doing it together.

One bee on its own doesn't get far. A hive builds something remarkable. That's how I see working with you: not an outsider you hand things to, but part of your team, all pulling the same way.

Even the shape means something. Bees build in hexagons because they tessellate, they lock together with no gaps and no waste, which makes the whole thing incredibly strong. That's the idea behind Beeline. Everything working together, nothing wasted, built to last.

Funny side note: my fiancée Emily is from Wales, but we didn't meet in the UK. We met over here, I was living in Melbourne, she was in Geelong. Sometimes you cross the world to find what was almost next door.
The Manchester worker bee, the city's symbol of working hard, together
Why you're in safe hands

The credentials behind the work.

First-class
Degree in Media Production & Technology, so strategy and craft come from one place
Top Gear & BBC
Trained alongside the crews and producers behind shows you know
10+ yrs
Filming professionally, including documentary work around the world
Founder-led
You deal with the person doing the work, start to finish
Asked to speak

We share what we know.

Laura is asked to speak to local business groups on how social platforms really work, connecting and converting without the guessing game.

It's the same thinking we bring to your marketing: no jargon, no buzzwords, just what actually moves the needle. You'll find some of it on our Insights page too.

Laura presenting to a local business group, with the Beeline brand on screen
In their words
“We've been working together five years now, and it's been a brilliant journey. It's worked really well and we're really happy.”
A long-standing client

Let's start with a chat.

Book a free 15-minute call and we'll talk through where you are now and the right first step. We reply within 1 business day.

Book a 15-minute chat ›