BCI Wheels.
An online car-wheel retailer under new ownership, ready to turn a loyal following into real sales. We worked together from 2023 to 2026.
The challenge
BCI Wheels had just been bought by new owners with big ambitions. They had a loyal Facebook following, but no Instagram, had never run a single paid ad, and thousands of product photos sitting unused. They knew social and ads could do far more for the business, they just needed a team who could actually make it happen.
What we did
- ✓Marketing strategy and Blueprint. We mapped out who to target, what to say and where to say it, so every dollar had a plan behind it before we spent a cent.
- ✓Social media management. We set up their Instagram from scratch and grew their organic social, giving the brand a proper home beyond their old Facebook page.
- ✓Meta paid advertising. We built and managed their Facebook and Instagram ads, testing audiences and creative every week to keep pushing the return higher.
- ✓Product photography editing. We edited over 2,000 of their product photos, so every ad, listing and post looked sharp, consistent and on-brand.
The results
Starting from no Instagram and not a single ad ever run, we turned BCI Wheels' loyal following into consistent, trackable sales, month after month, for over three years.
Their single best month. Every $10 spent on ads brought back around $570 in sales.
From roughly $16,000 of ad spend, the ads paid for themselves many times over, right across the engagement.
Over 1.2 million people reached across Meta, for a business that had never run a single ad before we started.
